News — August 1, 2013 11:28

Liverpool FC Signs Three-Year Partnership with EA SPORTS

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Liverpool Football Club  has today announced a new three-year partnership with Electronic Arts Inc. (NASDAQ: EA)  that will make EA SPORTSTM the Club’s Official  Football Video Gaming Partner commencing from the start  of the 2013/14 Barclays Premier League season.

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Through the partnership,  EA SPORTS will give Liverpool FC fans the opportunity to play FIFA 14 at  Anfield for selected fixtures throughout the season. EA SPORTS Goal of the Month  will also offer fans the chance to upload their best FIFA 14 goals for a  chance to win great prizes all season long.

Billy Hogan, Chief  Commercial Officer, Liverpool FC, said: “We are thrilled to have EA SPORTS, one  of the world’s leading sports entertainment brands, as our new partner. We know  that so many of our Liverpool family, including fans and players, play EA SPORTS  FIFA regularly so this new partnership will help bring the Club closer to  our fans in innovative new ways.”

Jamie McKinlay, VP  Marketing, EA SPORTS added, “We have over half a million registered  LFC  fans playing FIFA 13 and they all want to see authentic representation of  their favourite Liverpool players in FIFA 14. We’re looking forward to  delivering that authenticity, as well as a wide range of new and engaging  initiatives for this historic club and its fans.”

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EA SPORTS has also  captured 360 degree 3D digital head scan images of the Liverpool FC team,  ensuring stunning accurate visuals of players including Steven Gerrard, Daniel  Sturridge and Philippe Coutinho, which will be featured in FIFA 14 when  it releases on September 27th. FIFA 14 will be available on the Xbox  360® games and entertainment system from Microsoft, PlayStation®3 computer  entertainment system, PC and other platforms in the UK, as well as later this year on  Xbox One®, the  all-in-one games and entertainment system from Microsoft, and  PlayStation®4.

A behind-the-scenes video  giving Liverpool FC fans the opportunity to see their favourite players during  the head scan event is available to embed via the link below:

Liverpool FC fans will also have access to a free download of a special FIFA 14 cover featuring three of the Kop’s favourite players. EA SPORTS will create exciting LFC content throughout the season, such as match simulations, wallpapers and behind-the-scenes images of a FIFA 14 pro-player tournament to see whether anyone can dethrone Jose Enrique as the “FIFA King of Anfield.”

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